My Seller LoginMyntra Partner & Ads Hub
2026 Free Complete Guide

Everything You Need to Know to Grow as a Seller on Myntra

A simple, easy guide to help you register your brand, start selling, run Myntra ads, and directly access your seller portal.

Step-by-Step Onboarding

How to Onboard Your Brand as a Seller on Myntra

Gain direct access to over 70 million annual users across India by completing this structured 5-step onboarding journey.

01

Eligibility & Prerequisites

  • •Product Catalog: 50+ styles ready for general categories, or 10+ styles for Beauty & Personal Care.
  • •Performance: Seller rating of 3.5+ on other e-commerce platforms.
  • •Digital Presence: Existing website, active Instagram following, or top marketplace presence.
02

Documentation Required

  • •Business Documents: Valid GSTIN, authorized signatory details, and current bank account linked to GST name.
  • •Brand Identity: Must provide one: Trademark certification, No Objection Certificate (NOC), Purchase Order, or Invoice.
03

Seller Benefits & Growth

  • •Ads Credit: ₹30,000 in ad credits for running PLA (Product Listing Ads) for brand visibility.
  • •Cataloging Support: Assistance for listing up to 50 styles.
  • •Growth Incentive: ₹3,000 cashback on completing 100 orders in the first 3 months.
  • •Guided Onboarding: 2 months guidance (₹25k + tax fee recovered from payouts once reaching ₹70,000 revenue).
04

Technical Setup & Go-Live

  • •Equipment: Myntra-branded packaging, tag loops, thermal printer, barcode labels, and a scanner.
  • •Logistics: Regular invoice printer and CCTV-monitored packing stations (setup assistance by Myntra).
  • •Testing: Dry run of test orders and pickups before official launch.
05

Official Registration

  • •Visit the official Myntra Partner Portal registration page to fill out the form and submit brand details.
  • •Application is reviewed by category managers for approval.
Specialized Seller Utilities

Explore Dedicated Seller Calculators & Guides

Access standalone tools and in-depth frameworks designed to optimize unit economics and compliance.

🚀

How to Sell on Myntra

Complete 14-chapter masterguide: eligibility, catalog standards, fee structures, FBF fulfillment, Myntra ads, and portal navigation.

Read Free 14-Chapter Guide→
📊

Directional Fee Calculator

Calculate category referral commissions, fixed closing fees, forward shipping, and estimate your net seller payout per unit.

Open Interactive Calculator→
📋

Document Readiness Checker

Interactive document prescreening checklist for GSTIN, PAN, bank proofs, and Trademark certificates to avoid application rejection.

Launch Document Checker→
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Selling Models Comparison

Detailed comparison between PPMP C+L (Seller Warehouse) vs PPMP C+C (Myntra FC Consignment) and the Rising Star incubator track.

Compare Selling Models→
Growth Engine

Myntra Ads Platform & Scaling Playbook

Organic ranking on Myntra takes time. Learn how top sellers deploy targeted Myntra ad units to generate 4x–6x ROAS and dominate fashion search rankings.

PPC

Sponsored Products (PLA)

Keyword and category-targeted product listings appearing in the top rows of search results with an Ad tag.

Model: Cost-Per-ClickROAS: 4.5x–7x
CPM

Category Header Banners

Full-width visual billboards anchored at the top of category landing pages (e.g. "Women's Kurtas" or "Men's Sneakers").

Model: ImpressionsHigh Brand Lift
DPA

Multi-SKU Carousel Ads

Swipeable card sequences showcasing entire product collections, lookbooks, or seasonal drops on category feeds.

Model: CPC / EngagementHigh CTR (3.2%)
24H

Deal of the Day & Studio

Time-limited flash deal placement on the Myntra home screen coupled with influencer shoppable video posts.

Model: Fixed / Revenue-share10x Volume Spike
Recommended Budget Rule5%–8% Gross Merchandise Value

The 70-20-10 Myntra Ads Allocation Formula

Invest 70% of ad spend into high-converting Sponsored Product keywords on your top 20% bestseller SKUs; 20% into category banner retargeting; and 10% into testing new seasonal styles.

Best Practices & Compliance

The Do’s and Don’ts of Selling on Myntra

Myntra enforces strict quality guidelines. Violations trigger catalogue blacklisting, SLA breach financial penalties, or account suspension.

✓

Essential Best Practices (DO's)

Ensure high conversion & flawless account health
  • 01
    Strict 1500×2000px Image Resolution:Shoot against a pure white or neutral grey background. Include front, back, side, closeup of fabric texture, and care label.
  • 02
    Standard Indian Body Size Measurement Charts:Provide precise chest, waist, hip, and length measurements in inches. 65% of apparel returns are caused by incorrect sizing expectations.
  • 03
    Ship Orders Within Strict 24-Hour SLA:Maintain a 99.5%+ on-time dispatch rate to unlock tier boosts and eligibility for Myntra Express Delivery.
  • 04
    Maintain Current Bank Account Matching GST Name:Ensure registered entity name on bank statement matches your GSTIN and incorporation certificates word-for-word.
  • 05
    Monitor Partner Insights (PI) Weekly:Track SKU-level return reasons (fit, color difference, quality) and quickly update descriptions to curb reverse logistics bleeding.
✕

Critical Pitfalls to Avoid (DON'Ts)

Avoid rejection, penalties & account blacklisting
  • 01
    Never Submit Savings Account Details:Myntra strictly rejects personal savings accounts. Only Current Accounts under the official business entity are approved.
  • 02
    Never Mismatch GST State and Pickup PIN Code:If your GST is registered in Maharashtra, your warehouse pickup address cannot be in Karnataka without an added Principal Place of Business (PPOB).
  • 03
    Avoid Ghost Inventory / Out-of-Stock Cancellations:Seller-side order cancellations carry hefty financial penalties (up to ₹300 per cancelled order) and degrade account health score.
  • 04
    Never Upload Flat-Lay / Mannequin Apparel Photos:Myntra requires professional real model photography for western and ethnic apparel. Flat lay shots get rejected at QC stage.
  • 05
    Don't Sell Trademarked Goods Without Formal NOC:Selling branded apparel without an active Trademark (TM/®) certificate or signed Brand Authorization NOC leads to immediate delisting.
Annual High-Traffic Calendar

Myntra’s 5 Major Annual Mega Sale Events

Myntra hosts five tentpole shopping festivals throughout the year. Verified sellers see 5x to 12x volume spikes during these peak windows.

01March

Myntra Birthday Bash

Anniversary Celebration

Kicks off the spring fashion season with massive celebratory deals, influencer takeovers on Myntra Studio, and brand launches.

⚡ Surge: 5x–8x Volume
02May / June

End of Reason Sale (Summer)

Flagship Bi-Annual (EORS)

India's most awaited summer clearance and vacation wardrobe event featuring 10M+ active shoppers and pan-India ad blitz.

🔥 Surge: 8x–12x Volume
03August

Right to Fashion Sale

Independence Day Sale

Independence holiday shopping window focusing on Indian ethnic wear, khadi labels, activewear, and monsoon essentials.

⚡ Surge: 4x–6x Volume
04October

Big Fashion Festival (BFF)

Festive Diwali / Puja Peak

The biggest festive shopping festival of the year coinciding with Navratri and Diwali. Highest AOV and premium category volume.

🚀 Surge: 10x–15x Volume
05December

End of Reason Sale (Winter)

Winter & Year-End Finale

Massive winterwear, jacket, partywear, and footwear clearance event wrapping up the retail year with record consumer traffic.

🔥 Surge: 8x–12x Volume
Official Seller Playbook

General Mega Sale Readiness Checklist for Sellers (BFF / EORS Playbook)

Source: Myntra Partner Framework
1

Selection

  • •
    Maintain Parity:Ensure pricing and catalogue consistency across all marketplaces & your D2C brand website.
  • •
    Top Sellers Stock:Maintain 60+ Days on Hand (DOH) inventory depth across all sizes for your top 20% SKUs.
  • •
    Selection Insights:Leverage Partner Portal analytics to identify and capture high-demand whitespace opportunities.
  • •
    Customer Cohorts:Tailor product assortment and price tiers by customer affluence, age group, and geography.
2

Pricing & Offers

  • •
    Competitive Pricing:Offer sharpest prices using settlement-based pricing to win customer buy-box and search prominence.
  • •
    Opt Into Coupons:Participate in platform coupons (PREPAID discounts, BFF15, BFF10, EORS20) for enhanced cart conversion.
  • •
    High-Impact Deals:Join flash deal constructs (BOGO, Buy @ ₹199 Get 1 @ ₹1, Buy 2 Get 1 Free, Deal of the Day).
  • •
    Rebates Participation:Adhere to Myntra Rebates pricing recommendations for optimized Cost of Doing Business (CODB).
3

Experience

  • •
    Slot Booking on Time:Complete STRs & book Fulfillment by Myntra (FBM) warehouse inwarding slots well in advance.
  • •
    Fulfillment Capacity:Enable weekend working shifts and extended packing operations to clear dispatch queues within 24h SLA.
  • •
    Accurate Size Charts:Detail precise measurement specifications and model sizes clearly to curb return rates during peak sales.
  • •
    Performance Dashboard:Monitor breaches, cancellations, customer returns, new style GMV, and product ratings promptly.
4

Visibility & Ads

  • •
    CPC Bidding on Myntra Ads:Place AT-specific CPC bids on advertising.myntra.com to protect search prominence.
  • •
    Targeted Reach:Deploy precision keyword and category targeting to capture high-intent festive fashion queries.
  • •
    Ad Budgeting:Allocate higher budget during initial PLA days & invest in Product Collection Ads (PCA) for hero collections.
  • •
    Listing Hygiene:Ensure multi-angle 1500×2000px images and complete attribute tags for maximum algorithmic visibility.
Prepare your inventory and ad budgets at least 30 days before sale launch.
Comprehensive Knowledge Hub•2026 Seller Manual

Mastering the Myntra Seller Login, Partner Portal & Brand Growth Playbook

An authoritative guide for fashion brands, apparel manufacturers, and D2C sellers on navigating the Myntra partner portal, optimizing your Myntra seller account, scaling through Myntra ads, and capitalizing on mega annual Myntra sale events.

1Understanding the Myntra Seller Login & Partner Portal Ecosystem

For fashion, footwear, lifestyle, and beauty brands operating in India, expanding onto Myntra represents one of the highest-yield commercial opportunities in modern e-commerce. It is important to know that on Myntra, the seller portal is officially designated and known as the Myntra Partner Portal (accessible directly at partners.myntrainfo.com/RegisterNew/Register).

It is essential to distinguish between the regular customer-facing Myntra login (used by shoppers on the Myntra app or desktop site to browse catalogues and track orders) and the dedicated seller Myntra login dashboard. The partner portal Myntra is an enterprise-grade merchant interface engineered specifically for inventory synchronization, real-time catalogue indexing, logistics dispatch SLAs, and commercial settlement auditing.

Official Step-by-Step Myntra Partner Login Process:

  1. Navigate to the official Myntra partner portal login gateway via https://partners.myntrainfo.com/RegisterNew/Register.
  2. Input your registered business email address associated with your approved Myntra seller account.
  3. Provide your master password and complete the 2-factor OTP authorization sent to your verified registered phone number.
  4. Upon successful partner Myntra login, access the unified operational workbench to inspect pending purchase orders, manage catalogue health, and review settlement summaries.

2Managing Your Myntra Seller Account on the Partner Portal

Once inside your Myntra seller portal, maintaining high operational health is paramount to winning listing visibility. As a qualified Myntra seller, your daily workflow revolves around 4 core modules:

Catalogue & Quality Check (QC)

Upload rich lookbooks, accurate size charts, and high-resolution model photos that adhere to the official Myntra logo, watermark, and lighting guidelines to minimize catalogue rejection rates.

Inventory & Stock Buffer Management

Maintain active inventory sync between your ERP/WMS and the partner portal Myntra to prevent out-of-stock cancellations that trigger strict merchant penalties.

SLA Dispatch & Order Processing

Download shipping invoices, print regulatory tax invoices, pack items in compliant polybags, and generate manifest handovers for logistics pickup within the contracted 24-hour SLA window.

Returns & RTO Reconciliation

Audit customer returns (RTO/DTO) within the seller Myntra claims console, verify returned barcode integrity, and file SPF claims for damaged or missing transit units.


3Logistics, Myntra Order Tracking & End-to-End Fulfillment

Delivery speed and real-time transit transparency are cornerstones of customer retention on modern marketplaces. When an order is placed on the Myntra app, the buyer tracks shipment milestones through automated Myntra order tracking. For sellers, integrating robust logistics visibility via the partner portal Myntra login interface ensures smooth handovers.

Every processed package is assigned a unique Air Waybill (AWB) number. Whether fulfilling orders under the PPMP C+L (Courier + Logistics) model via Myntra Logistics (Ekart/eKart logistics network) or through specialized third-party carriers, both sellers and consumers rely on instant Myntra tracking telemetry. High on-time dispatch rates directly elevate your seller tier, unlocking premier placement during peak promotional cycles.


4Scaling Brand Reach With the Myntra Ads Platform

While organic search rankings drive baseline revenue, scaling a high-growth fashion brand demands targeted traffic. The Myntra ads platform (accessed via the dedicated Myntra ads login at advertising.myntra.com) operates as a high-intent performance marketing engine.

Through the Myntra ads portal, brands can deploy multi-tier advertising formats tailored to distinct shopper stages:

  • Cost-Per-Click (CPC) Sponsored Product Listings (PLA): Secure top slots on search result pages when shoppers look for high-intent fashion keywords (e.g., "oversized hoodies", "linen shirts").
  • Display & Banner Placements (CPM): Dominate category landing pages, homepage carousels, and seasonal storefront banners across the Myntra app during high-traffic shopping weekends.
  • Brand Day Takeovers: Execute exclusive brand showcase campaigns with guaranteed impressions, video banners, and dedicated brand store routing on the Myntra ads advertisement portal.

5Mega Myntra Sale Events, Coupon Codes & Conversion Optimization

The annual Indian retail calendar is defined by marquee shopping festivals. Every seasoned Myntra seller prepares months in advance for the 5 major festive peaks: the March Birthday Bash, May End of Reason Sale (EORS), August Right to Fashion Sale, October Big Fashion Festival (BFF), and the December Winter EORS.

During any major Myntra sale, millions of consumers actively search for a Myntra coupon code, bank partnership discounts, or a Myntra coupon code today to maximize basket savings. Sellers who configure dynamic discount tiers (such as 40%–60% off hero SKUs) and combine them with eligible platform-funded Myntra coupons witness 5x to 10x spikes in daily order volumes. Understanding coupon mechanics within your Myntra login seller dashboard ensures your promotions protect net profit margins while achieving top algorithmic placement.


6Seller Support Escalations & Customer Care Coordination

Smooth marketplace operations require prompt dispute resolution. While end customers reach out through standard Myntra customer care or lookup the general Myntra customer care number for order queries, registered merchants possess a dedicated escalation desk within the partner portal myntra login environment.

From raising tickets for payment remittance delays to resolving warehouse gatepass scheduling conflicts and listing compliance appeals, the Myntra partner portal ticket desk provides transparent SLA tracking. Maintaining professional documentation and prompt ticket responses ensures your seller rating remains in good standing throughout the year.

Quick Reference Portal Directory & Key Gateway Links

Portal / FeaturePrimary PurposeTarget User BaseOfficial Access Point
Registered Seller Portal (Dashboard)Catalogue, Order SLA Dispatch, Commission PayoutsRegistered Sellers & Brandspartners.myntrainfo.com/Dashboard
Myntra Ads ConsoleSponsored Product Ads (PLA), Banners, Brand DaysAdvertisers & Marketing Teamsadvertising.myntra.com
New Seller OnboardingBrand Registration, GSTIN & Trademark VerificationProspective Vendors & Manufacturerspartners.myntrainfo.com
MySellerLogin Independent HubCommission Calculators, Document Readiness Checkers, FAQsAll Fashion Entrepreneurs & Sellersmysellerlogin.com
Partner Knowledge Base

Frequently Asked Questions About Selling on Myntra

Official verified answers covering partner portal registration, documents, fee calculations, catalogue QC, and logistics.

To register as a seller on Myntra, you must be a legally registered business entity (Sole Proprietorship, Partnership, LLP, or Private Limited Company) operating in fashion, footwear, beauty, accessories, or home lifestyle. Key requirements include an active GSTIN, business PAN, a dedicated Current Bank Account, a registered trademark or brand authorization letter (NOC), and a minimum catalog of 20–30 active SKUs.

Take Action Today

Ready to Launch Your Brand on Myntra?

Join thousands of thriving fashion labels, D2C creators, and apparel manufacturers expanding nationwide through the Myntra Partner Portal.