1. Why Sell on Myntra: The Fashion Commerce Powerhouse
Myntra stands as India's premier fashion, beauty, and lifestyle e-commerce marketplace. Unlike horizontal platforms that treat apparel as just another commodity alongside electronics and grocery, Myntra is architected specifically around brand discovery, trend curation, visual lookbooks, and high average order value (AOV) fashion shoppers.
70M+ Annual Active Shoppers
Access over 70 million annual fashion-forward consumers across 19,000+ Indian pin codes with high willingness to spend on lifestyle products.
M-Express Ultra-Fast Delivery
Leverage Myntra's integrated logistics network enabling 24-to-48 hour delivery speeds across tier-1 and metro hubs to boost conversion rates.
Zero Payment Gateway Setup
No need to integrate complex checkout gateways or manage payment drop-offs. Myntra processes UPI, cards, EMI, net banking, and COD seamlessly.
Partner Insights & Analytics
Gain granular visibility into product-level returns, sizing feedback, traffic funnel drop-offs, competitor price bands, and seasonal demand forecasts.
2. Eligibility by Business Entity: Who Can Sell on Myntra?
Myntra does not allow unregistered individuals or casual hobbyists to sell on the platform. All applicants must be legal business entities registered under Indian commercial and tax laws. Below is the breakdown of eligibility criteria and documentation across the four recognized legal structures:
Sole Proprietorship
Individual BusinessIdeal for solo founders and micro-manufacturers starting out. The legal identity of the business is linked directly to the proprietor.
- Valid GSTIN Registration Certificate in trade name
- Proprietor's PAN Card and Aadhaar / Passport for identity verification
- Current Bank Account statement or cancelled cheque matching registered GST trade name
- Brand Proof: Registered Trademark Certificate (Class 25/3/18), Brand Authorization NOC, or OEM Purchase Invoice
- Address proof of business / warehouse location
Partnership Firm
Registered PartnershipFormed by two or more partners under a registered Partnership Deed with a distinct tax identity.
- Registered Partnership Deed copy
- Firm PAN Card and Firm GSTIN Certificate
- Current Bank Account details in Firm Name with cancelled cheque
- Letter of Authorization on firm letterhead designating the primary portal signatory
- KYC documents (PAN and Aadhaar) of all managing partners
- Brand Trademark Certificate (TM/®) or official Brand Owner NOC
Limited Liability Partnership (LLP)
Corporate LLPCombines partnership flexibility with corporate limited liability protection under the Ministry of Corporate Affairs (MCA).
- Certificate of Incorporation (COI) issued by MCA
- Registered LLP Agreement copy
- LLP PAN Card and LLP GSTIN Certificate
- Current Bank Account in the registered LLP name
- Designated Partner Identification Number (DPIN) and KYC of designated partners
- Board / Partner Resolution authorizing partner portal operation
- Trademark registration or brand distribution agreement
Private Limited Company (Pvt Ltd)
Corporate EntityThe gold standard for venture-funded D2C brands, large apparel manufacturers, and established retail brands.
- Certificate of Incorporation (COI) issued by MCA
- Memorandum of Association (MOA) and Articles of Association (AOA)
- Company PAN Card and State GSTIN Certificate(s)
- Current Bank Account in Company Name with cancelled cheque
- Board Resolution appointing authorized signatory for Myntra Partner Portal contract
- Director Identification Number (DIN) and KYC of executing directors
- Brand Trademark Certificate (TM/®) owned by company or formal licensing agreement
3. Approved vs Restricted Product Categories
Myntra strictly curates product onboarding to maintain brand aesthetics and customer trust. Before initiating registration, verify that your merchandise falls within an approved category.
Approved Categories (Eligible)
- •Fashion Apparel: Men's, Women's & Kids Western Wear, Ethnic Wear, Loungewear, Innerwear, and Denim.
- •Footwear: Casual sneakers, formal shoes, sports footwear, ethnic juttis, sandals, and boots.
- •Jewelry & Accessories: Fashion jewelry, watches, sunglasses, belts, wallets, handbags, and backpacks.
- •Beauty & Personal Care: Skincare, haircare, makeup, fragrances, bath & body, and men's grooming (requires 10+ styles).
- •Sports & Activewear: Gym apparel, running gear, athletic wear, sports accessories, and swimwear.
- •Luggage & Travel: Trolley bags, duffles, travel kits, and lifestyle travel accessories.
Restricted & Prohibited Items
- •Medicines & Pharmaceuticals: Prescription drugs, medical devices, and regulated health supplements.
- •Counterfeit & Replica Goods: Unauthorized copies of registered brand trademarks or replica fashion.
- •Hazardous & Flammable Materials: Explosives, unapproved chemical aerosols, and corrosive items.
- •Adult & Objectionable Content: Sexually explicit materials, weapons, or culturally offensive merchandise.
- •Groceries & Non-Fashion Commodities: Fresh foods, bulk agricultural goods, and heavy consumer appliances.
- •Generic Electronics: Mobile phones, laptops, and generic tech gadgets (Myntra only supports curated wearable tech).
4. Documents Checklist for Fast-Track Verification
Over 40% of Myntra seller applications suffer delays or outright rejection due to minor document discrepancies—such as a mismatched trade name between the GST certificate and bank account, or an expired Brand NOC.
Core Verification Trio:
Want to pre-screen all documents before submitting?
Launch Interactive Document Checklist →5. Myntra's 4 Selling Models Explained: PPMP, JIT, FBM & IJIT
Myntra provides four distinct fulfillment and operating models to cater to varying supply chain capabilities, working capital structures, and inventory scales:
1. PPMP (Pick, Pack & Move to Partner)
Most CommonThe flagship marketplace model. You store inventory at your own warehouse. When an order arrives, your team packs the order using Myntra-standard packaging, and Myntra's logistics fleet picks it up from your doorstep.
2. JIT (Just-In-Time Batch Model)
Batch DispatchMyntra aggregates customer orders throughout the day and sends a single consolidated batch Purchase Order (PO). You ship bulk stock to the regional Myntra Mother Hub for final last-mile sorting and customer distribution.
3. FBM / SOR (Fulfilment by Myntra)
Fastest DeliveryYou send bulk inventory directly to Myntra's automated Fulfillment Centers (FCs) on a Sale-or-Return (SOR) basis. Myntra handles all picking, packing, M-Express shipping, and customer returns automatically.
4. IJIT (Immediate Just-In-Time / Outright)
B2B WholesaleAn outright wholesale purchase model. Myntra buys high-demand inventory in bulk upfront from authorized national distributors or manufacturers, taking direct ownership of retail margins and inventory risk.
Selling Models Comparison Matrix
| Model Name | Inventory Held By | Fulfillment Lead | Best-For Use Case | Key Tradeoff |
|---|---|---|---|---|
| PPMP (C+L / C+C) | Seller Warehouse | Seller Packs, Myntra Ships | D2C Brands, Fashion Startups | Strict 24-hr packing SLA required |
| JIT | Seller Hub | Batch PO to Myntra Hub | Mid-sized Apparel Manufacturers | Batch transit buffer time |
| FBM / SOR | Myntra FC (Warehouse) | 100% Myntra Fulfilled | High-volume fast-moving SKUs | FC warehousing & inwarding fees |
| IJIT (Outright) | Myntra Owned | 100% Myntra Fulfilled | Tier-1 National Brands | Lower unit wholesale margin |
6. Step-by-Step Registration Walkthrough (7-Step Flow)
The registration process takes place on the official Myntra Partner Portal (partners.myntrainfo.com/RegisterNew/Register). Follow this 7-step sequence:
Mobile & Email Verification
Enter your primary business mobile number and official business email address. Verify both with real-time OTPs.
GSTIN Validation & State Check
Enter your 15-digit GSTIN. The portal validates legal trade name, active status, and registered state automatically via the GST API.
Basic Information
Provide business contact person details, authorized signatory designation, and registered head office communication address.
Business Entity & Category Details
Select business structure (Pvt Ltd, LLP, Partnership, Proprietorship) and choose fashion/beauty subcategories with your average retail price range.
Warehouse & Logistics Pin Code
Specify pickup warehouse pin code matching your GST state, loading dock availability, and courier dispatch operating hours.
Bank Account & Settlement Details
Upload Current Bank Account details, IFSC code, and cancelled cheque for automated weekly NEFT payouts.
Brand Identity & Application Submission
Upload Trademark Certificate (TM/®), Brand NOC, high-res lookbook PDF, and submit for category manager review.
7. Catalog & Photography Standards: Passing Myntra QC (M-QC)
Myntra enforces strict visual quality control (M-QC) standards. Unprofessional photos, flat-lay phone shots, or inaccurate size charts lead to immediate catalog rejection.
Mandatory Image Specifications:
- Resolution: Minimum 1500 × 2000 pixels (3:4 portrait aspect ratio).
- Background: Pure white (#FFFFFF) or seamless neutral light grey.
- Angles: Minimum 4 to 6 angles (Front, Back, Side, 3/4th, Texture Close-up, Styling detail).
- Format: High quality JPG/PNG with natural color balance (no heavy filters).
Top Reasons for M-QC Rejection:
- Using mannequins or ghost mannequins without category approval.
- Inaccurate garment measurements causing high size-related return rates.
- Missing fabric composition (e.g., "100% Combed Cotton, 180 GSM").
- Watermarks, text overlays, or external brand website logos on images.
8. Commission, Fees & Settlement Economics
Understanding unit economics on Myntra is vital for maintaining healthy bottom-line profitability. Seller payouts are calculated after deducting category referral fees, fixed closing fees, logistics charges, and applicable statutory taxes (GST, TDS, TCS).
Fee Structure Overview:
- • Referral Commission: Varies significantly by category, brand tier, and selling model—typically ranging from 5% to 25%+ of realized selling price. Note that commissions are contract-specific and subject to change; always verify live rates inside your Partner Portal.
- • Settlement Frequency: Weekly settlement cycles with direct NEFT payouts credited to your registered Current Account.
- • Reconciliation Reports: Myntra provides detailed settlement breakdowns including the Order Detail Report, Sales Revenue Report, Payment Gateway Forward/Reversal Report, and TCS Tax Credit Ledger.
- • Crucial Reconciliation Tip: Myntra's accounting reports reference transactions by "Order ID Release" rather than the customer-facing frontend Order Number. Matching payouts against "Order ID Release" prevents common reconciliation discrepancies.
9. Myntra Rising Stars: Zero & Reduced Commission Track
Myntra Rising Stars is an exclusive incubator initiative crafted to discover and scale promising homegrown Indian D2C fashion, beauty, and lifestyle brands.
Key Benefits of the Rising Stars Incubator:
Eligibility: Brands must have an operational D2C website (e.g. Shopify), strong organic social media engagement, and distinct design aesthetics.
10. MynShakti: Supporting Women Entrepreneurs on Myntra
MynShakti is a specialized empowerment program dedicated to encouraging women-led businesses, female artisans, and women-owned MSME enterprises to establish sustainable digital brands on Myntra.
MynShakti Program Pillars:
- •Subsidized Guided Onboarding: Dedicated onboarding managers assist women sellers through catalog digitization and warehouse mapping.
- •Hands-on Digital Workshops: Masterclasses covering inventory optimization, Myntra Ads management, and financial reconciliation.
- •Curated Campaign Spotlights: Special brand features during International Women’s Day and festive sale showcases.
11. Myntra Tagloop: Anti-Fraud Return Security System
Customer return fraud (such as 'wardrobing', where apparel is worn to an event and returned) has historically hurt apparel brand margins. Myntra introduced the proprietary Tagloop mechanism to safeguard seller inventory.
How Tagloop Protects Sellers:
Security TechA bright, tamper-evident security ribbon and barcode lock is attached to a prominent area of high-value garments and accessories.
Customers can easily try on the product for fit with the Tagloop intact. However, if the Tagloop is cut, removed, or tampered with, the product is strictly ineligible for return or refund, dramatically cutting down fraudulent claims.
12. Scaling with Myntra Ads Platform
While organic search SEO on Myntra is important, scaling brand revenue requires running targeted high-intent paid campaigns on the Myntra Advertising Platform (advertising.myntra.com).
1. Product Listing Ads (PLA)
Pay-per-click sponsored listings that appear in top search grid slots and category browse pages for keywords like "oversized t-shirt" or "cotton kurta".
2. Product Contextual Ads (PCA)
Targeted banner carousels and visual header banners displayed across category landing pages to build high-reach brand recall and 4x–6x ROAS.
13. The Mega Sale Playbook: BFF & EORS Preparation
Over 60% of an apparel brand's annual GMV is generated during Myntra's marquee sale events. Preparing inventory depth 45 to 60 days in advance is essential.
Key Marquee Events on the Myntra Calendar:
14. Frequently Asked Questions (FAQs)
Quick, authoritative answers to the most common queries regarding selling on Myntra:
Q:Can I sell on Myntra without GST?
No, you cannot sell on Myntra without a valid GSTIN registration. Myntra is an inter-state curated marketplace operating across 19,000+ Indian pin codes. Under Indian GST law and marketplace compliance, mandatory GST registration is required for all sellers regardless of turnover. Furthermore, the state of your GST certificate must match your primary warehouse dispatch pin code or have that warehouse registered as an Additional Place of Business (APOB).
Q:What is Myntra Tagloop?
Myntra Tagloop is a specialized tamper-evident security tag and barcode lock attached to high-value garments, designer wear, and premium accessories before shipping. It prevents 'wardrobing' (customers wearing an item once and returning it) and return fraud. If a customer removes or breaks the Tagloop, the product becomes strictly non-returnable and non-refundable, protecting seller margins and inventory integrity.
Q:What is MynShakti?
MynShakti is Myntra's dedicated empowerment initiative created to support women entrepreneurs, women-led D2C brands, and female artisans. The program provides subsidized onboarding support, specialized category training, preferential commission structures for initial milestones, dedicated account managers, and featured promotional visibility during marquee sales.
Q:How long does Myntra seller approval take?
The Myntra seller onboarding and brand evaluation process typically takes between 15 to 45 business days. Once you submit your application on the official Partner Portal (partners.myntrainfo.com), category managers review your brand strength, catalog depth, price points, and trademark documentation. If shortlisted, account setup, contract signing, warehouse mapping, catalog M-QC, and dry-run dispatch tests take an additional 2 to 3 weeks.
Q:What is the difference between PPMP, JIT, FBM, and IJIT?
PPMP (Pick Pack & Move to Partner) is the standard marketplace model where you store stock in your own warehouse and Myntra handles logistics upon order placement. JIT (Just-In-Time) involves Myntra placing batch purchase orders against confirmed customer demand. FBM (Fulfilment by Myntra / SOR) stores your inventory directly in Myntra Fulfillment Centers for superfast M-Express delivery. IJIT (Immediate Just-In-Time) is an outright B2B purchase model where Myntra buys stock in bulk from high-volume manufacturers.
Q:What products are not allowed or restricted on Myntra?
Myntra is strictly focused on fashion, beauty, and lifestyle categories. Products strictly prohibited or restricted include medicines and pharmaceutical drugs, hazardous or flammable substances, adult/objectionable content, weapons, unauthorized branded replicas or counterfeit goods, groceries, perishable foods, and generic consumer electronics like smartphones or laptops.