Myntra Ads Strategy & ROAS Scaling Guide
Unlock massive sales velocity on Myntra. Learn how to launch sponsored listing ads (PLA), design high-CTR category banners (PCA), bid on high-intent fashion keywords, and optimize for 4x–6x ROAS.
Myntra Ads Platform (MAP) & Scaling Playbook
Organic ranking on Myntra takes time. Learn how top sellers deploy targeted MAP ad units to generate 4x–6x ROAS and dominate fashion search rankings.
Sponsored Products (PLA)
Keyword and category-targeted product listings appearing in the top rows of search results with an Ad tag.
Category Header Banners
Full-width visual billboards anchored at the top of category landing pages (e.g. "Women's Kurtas" or "Men's Sneakers").
Multi-SKU Carousel Ads
Swipeable card sequences showcasing entire product collections, lookbooks, or seasonal drops on category feeds.
Deal of the Day & Studio
Time-limited flash deal placement on the Myntra home screen coupled with influencer shoppable video posts.
The 70-20-10 Myntra Ads Allocation Formula
Invest 70% of ad spend into high-converting Sponsored Product keywords on your top 20% bestseller SKUs; 20% into category banner retargeting; and 10% into testing new seasonal styles.
1. Sponsored Products (PPC) Campaign Setup
Sponsored Products are the primary revenue driver on MAP (partners.myntrainfo.com). Your ads appear natively in top search slots and browse feeds with an "Ad" marker.
partners.myntrainfo.com using your verified partner credentials.2. Category ROAS Benchmarks & Key Metrics
| Category | Average CPC | Benchmark CTR | Target ROAS |
|---|---|---|---|
| Women's Ethnic Wear | ₹2.80 – ₹4.50 | 2.4% – 3.8% | 5.0x – 7.2x |
| Western Casuals / Denim | ₹3.50 – ₹5.20 | 1.8% – 2.9% | 4.2x – 6.0x |
| Footwear & Sneakers | ₹4.00 – ₹6.50 | 2.1% – 3.2% | 4.0x – 5.5x |
| Beauty & Fragrances | ₹3.00 – ₹5.00 | 3.0% – 4.5% | 4.5x – 6.5x |