Myntra Selling Models Explained
Understand how the Partner Programme Marketplace (PPMP) operates, the differences between self-fulfillment (C+L) and Myntra fulfillment center consignment (C+C), and how to qualify for the Rising Star track.
Choose Your Myntra Selling Model
Myntra operates under the Partner Programme Marketplace (PPMP) ecosystem with three primary fulfillment and brand partnership tracks.
PPMP C+L
Commission + Logistics (Seller Warehouse)
You store inventory at your own warehouse. When an order arrives, you pack it and Myntra's integrated logistics partner picks it up from your doorstep.
PPMP C+C
Commission + Consignment (Myntra FC)
You bulk-ship inventory to Myntra's regional fulfillment centers (FCs). Myntra manages storage, barcode tagging, express packing, and last-mile delivery.
Rising Star Program
Curated Emerging D2C Brand Fast-Track
A dedicated incubation initiative for high-growth digital native brands, Gen-Z streetwear, and modern ethnic labels selected by Myntra category heads.
Feature-by-Feature Model Breakdown
| Parameter | PPMP C+L (Seller Warehouse) | PPMP C+C (Myntra FC) | Rising Star Program |
|---|---|---|---|
| Inventory Location | Seller's own warehouse | Myntra Regional Fulfillment Centers | Seller warehouse or Myntra FC |
| Delivery Speed | 3 to 6 business days | 1 to 2 business days (Express) | Express delivery tagged |
| Packing & QC Responsibility | Seller's packing team | Handled 100% by Myntra staff | Assisted onboarding |
| Warehousing Fees | ₹0 (Zero storage fees) | Monthly per-sq-ft storage fee | Subsidized storage tiers |
| Account Management | Standard Portal Support Tickets | Dedicated FC Ops Manager | Dedicated Category Key Account Manager |