Compliance & Quality•Seller Standards

Myntra Seller Do’s & Don’ts

Myntra enforces India’s highest quality bar for fashion retail. Learn how to maintain a 99.5%+ dispatch SLA, pass catalog QC on your first try, and avoid account penalties.

Best Practices & Compliance

The Do’s and Don’ts of Selling on Myntra

Myntra enforces strict quality guidelines. Violations trigger catalogue blacklisting, SLA breach financial penalties, or account suspension.

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Essential Best Practices (DO's)

Ensure high conversion & flawless account health

01
Strict 1500×2000px Image Resolution:Shoot against a pure white or neutral grey background. Include front, back, side, closeup of fabric texture, and care label.
02
Standard Indian Body Size Measurement Charts:Provide precise chest, waist, hip, and length measurements in inches. 65% of apparel returns are caused by incorrect sizing expectations.
03
Ship Orders Within Strict 24-Hour SLA:Maintain a 99.5%+ on-time dispatch rate to unlock tier boosts and eligibility for Myntra Express Delivery.
04
Maintain Current Bank Account Matching GST Name:Ensure registered entity name on bank statement matches your GSTIN and incorporation certificates word-for-word.
05
Monitor Partner Insights (PI) Weekly:Track SKU-level return reasons (fit, color difference, quality) and quickly update descriptions to curb reverse logistics bleeding.

Critical Pitfalls to Avoid (DON'Ts)

Avoid rejection, penalties & account blacklisting

01
Never Submit Savings Account Details:Myntra strictly rejects personal savings accounts. Only Current Accounts under the official business entity are approved.
02
Never Mismatch GST State and Pickup PIN Code:If your GST is registered in Maharashtra, your warehouse pickup address cannot be in Karnataka without an added Principal Place of Business (PPOB).
03
Avoid Ghost Inventory / Out-of-Stock Cancellations:Seller-side order cancellations carry hefty financial penalties (up to ₹300 per cancelled order) and degrade account health score.
04
Never Upload Flat-Lay / Mannequin Apparel Photos:Myntra requires professional real model photography for western and ethnic apparel. Flat lay shots get rejected at QC stage.
05
Don't Sell Trademarked Goods Without Formal NOC:Selling branded apparel without an active Trademark (TM/®) certificate or signed Brand Authorization NOC leads to immediate delisting.

1. Official Photography & QC Specifications (1500×2000px)

Resolution1500 × 2000 px3:4 aspect ratio, min 300 DPI high-definition JPEG

BackgroundWhite / Light GreyHex #FFFFFF or #F5F5F5. No outdoor or cluttered backdrops

Model RequirementsLive Models MandatoryMandatory for all western & ethnic wear. No ghost mannequins

Angle Count4 to 6 AnglesFront, 45° angle, back, detail/texture closeup, wash label

2. Dispatch SLA & Seller Cancellation Penalties

Strict 24-Hour Dispatch SLA:

All orders confirmed before 12:00 PM must be packed, invoiced, and marked "Ready for Pickup" (RTP) by 4:00 PM the same day. Failure to hand over shipments to the courier generates a Breach of SLA Penalty (₹50 to ₹100 per shipment).

• Seller Cancellation Fee: ₹150 – ₹300 per order• Max Allowed Cancellation Rate: < 0.5%• Max Allowed Return-to-Origin (RTO): < 8%

3. How to Reduce Returns on Myntra from 30% to 15%

1. Model Size Disclosures

Explicitly state: "Model height is 5'9'' wearing size S". This sets accurate visual context on length and drape.

2. Fabric Transparency

Avoid vague terms like "Cotton blend". Specify "70% Cotton, 30% Linen with Pre-Shrunk Finish" to prevent fabric disappointment.

3. Reinforced Tamper-Evident Tape

Use high-micron branded polybags and security seal tapes to eliminate transit tears and false customer damage claims.